Privacy Policy

We collect Personal Data from the following categories of sources and in the following categories:

Sources of Personal Data

• Directly from you — you create an account, set up a campaign, build a Smartlink or bio page, make a payment, or contact us.
• Automatically — through cookies, pixels, and similar tracking technologies as you use the Services.
• Third-party platforms — when you connect your YouTube, Spotify, Meta, Facebook, or other accounts to the platform.
• Analytics and advertising partners — who share data about how users engage with our Services and ads.

• Providing and improving the Services — creating and managing your account, processing payments, executing and optimizing ad campaigns on your behalf, powering Smartlinks and bio pages, and improving platform features.
• Personalizing your experience — tailoring platform content, campaign recommendations, and communications based on your preferences and usage history.
• Marketing and communications — sending you platform updates, promotional offers, and educational content. You may opt out of marketing emails at any time.
• Analytics and product development — understanding how users interact with the platform so we can build better tools for artists and labels.
• Legal and security purposes — detecting fraud, enforcing our Terms of Service, complying with applicable law, and protecting the rights of Fans Plug and its users.

We will not use your Personal Data for purposes materially different from those listed above without giving you prior notice.

Service Providers

We share data with third parties who help us operate the platform — including hosting providers, payment processors, customer support tools, and email delivery services. These parties are contractually bound to use your data only to provide services to us.

Advertising & Campaign Partners

To execute YouTube, Facebook, and Spotify ad campaigns on your behalf, we share relevant campaign data (targets, assets, budgets) with those platforms' advertising APIs. This is necessary to deliver the service you purchased.

Analytics Partners

We use third-party analytics tools to understand how users interact with the Services. These partners may receive device and usage data.

Legal Obligations

We may disclose Personal Data when required by law, court order, or government authority, or when we believe in good faith that disclosure is necessary to protect the rights, property, or safety of Fans Plug, our users, or the public.

Business Transfers

If Fans Plug undergoes a merger, acquisition, or sale of assets, your Personal Data may be transferred as part of that transaction. We will notify you before your data becomes subject to a different privacy policy.

Aggregated or De-identified Data

We may create anonymized or aggregated data from Personal Data (removing any identifiers) and use or share it for lawful business purposes, including industry reporting and platform analytics. This data cannot be used to identify you.

SMS Data

Fans Plug does not sell, rent, or share mobile phone numbers or SMS opt-in consent with third parties for marketing purposes. SMS-related data is used solely to deliver transactional messages you have requested.

We use cookies and similar technologies — including pixel tags, web beacons, and JavaScript — to recognize your browser, analyze usage patterns, and deliver relevant advertising. We use the following categories of cookies:

• Essential cookies — required for core platform functionality such as login and session management. Cannot be disabled without breaking the Services.
• Functional cookies — remember your preferences and settings across sessions.
• Analytics cookies — track how users interact with the platform so we can measure and improve performance. Includes tools such as Google Analytics.
• Advertising cookies — collect data about your activity to serve interest-based ads and measure campaign performance across the web.

You can manage cookie preferences through your browser settings. Note that disabling certain cookies may affect platform functionality. For more on managing cookies, visit allaboutcookies.org.

We implement appropriate technical, administrative, and organizational measures to protect your Personal Data from unauthorized access, disclosure, or loss. These include encrypted data transmission, access controls, and regular security reviews.

No method of transmission over the internet or electronic storage is completely secure. While we work hard to protect your data, we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials.

We retain Personal Data for as long as necessary to provide the Services and fulfill the purposes described in this Policy. Retention periods are determined by the sensitivity of the data, our legal obligations, and operational necessity.

• Account profile and credentials are retained for as long as your account is active.
• Payment records are retained as required by applicable financial regulations.
• Campaign data is retained to support reporting, analytics, and dispute resolution.
• Device and usage data is retained as needed for security and platform performance analysis.

When data is no longer needed, we delete or anonymize it in accordance with our internal data disposal procedures.

The Services are intended for users who are at least 18 years of age. We do not knowingly collect Personal Data from individuals under 18. If you believe a minor has provided us with Personal Data, please contact us at support@fansplug.com and we will promptly delete it.

If you are a California resident, you have the following rights under the California Consumer Privacy Act ("CCPA"):

• Access — request the categories and specific pieces of Personal Data we have collected about you over the past 12 months.
• Deletion — request that we delete your Personal Data, subject to certain legal exceptions.
• Correction — request that we correct inaccurate Personal Data we hold about you.
• Opt-out of sale/sharing — request that we stop selling or sharing your Personal Data for cross-contextual behavioral advertising. To opt out, email us at support@fansplug.com with the subject line "CCPA Opt-Out."
• Non-discrimination — we will not discriminate against you for exercising your CCPA rights.

To submit a request, email support@fansplug.com. We will respond within 45 days. We may need to verify your identity before processing your request.

California residents may also contact us under California Civil Code §1798.83 to prevent disclosure of Personal Data to third parties for their direct marketing purposes.

If you are a Virginia resident, the Virginia Consumer Data Protection Act ("VCDPA") gives you the right to access, correct, delete, and obtain a portable copy of your Personal Data, as well as the right to opt out of targeted advertising and profiling that produces significant effects. To exercise these rights or appeal a decision, email support@fansplug.com with "VCDPA Request" in the subject line. We will respond within 45 days, with one possible 45-day extension.

If we deny your appeal, you may contact the Virginia Attorney General at oag.state.va.us.

The Services are hosted and operated in the United States. If you are a resident of the European Union, United Kingdom, Liechtenstein, Norway, or Iceland, you may have additional rights under the General Data Protection Regulation ("GDPR").

We process your Personal Data on the following lawful bases: contractual necessity (to deliver the Services you've purchased), legitimate interests (analytics, security, fraud prevention), and consent (where expressly indicated at the point of collection).

GDPR data subject rights include access, rectification, erasure, restriction of processing, data portability, objection, and the right to lodge a complaint with your local supervisory authority. A full list of EU supervisory authorities is available at edpb.europa.eu.

By using the Services, you consent to your data being transferred to and processed in the United States.

Regardless of your location, you may contact us at any time to:

• Access or receive a copy of your Personal Data
• Correct inaccurate Personal Data
• Request deletion of your Personal Data
• Opt out of marketing communications
• Opt out of the sale or sharing of your Personal Data

To submit any request, email support@fansplug.com. We will verify your identity before processing the request and respond within the timeframe required by applicable law.

Nevada residents may also opt out of the sale of their Personal Data by emailing us with the subject line "Nevada Do Not Sell Request."